It is amazing to watch how quickly technological and social advances change our culture. It was not too long ago when having a website and being on social media were the “things to do” to succeed online.
As we shared in a recent blog post, the attention span of the average adult is only 8.25 seconds! This is evident in how people now spend the majority of their time – quickly scrolling over images in their Instagram feed, swiping through FlipBoard, and turning to their phone during TV commercials.
We are visual. For most, we prefer images, infographics and of course video over reading long paragraphs of text. We want our information, and we want it quickly.
And I don’t blame anyone.
This is why social media platforms have made large shifts in their focus, giving higher priority to images and video content.
This is also why video is growing in popularity on websites. In our recent blog post, Why 2017 is the Year for Video Marketing, we shared that websites that contain video have on average an extra dwell time of 2+ minutes!