Instagram, who is owned by Facebook, is becoming more popular by the day, outpacing other know social sites like Twitter, Vine, and Snapchat.
I am often asked two questions:
1. Should I use Instagram?
Yes, the stats above should easily convince you of the need to be active on Instagram. It is a quickly growing platform with more users signing up and actively using it every single day.
2. Should I use video on Instagram?
The use of pictures and video is the primary reason for the success of Instagram. We live in a visual culture. People want to interact with imagery and video more than they want to read text.
But video takes the game one step further than imagery can. Video allows the viewer the opportunity to stop scrolling and focus on just your brand for up to 60 seconds. This time is extremely valuable!
Video allows you to provide more detail about your product / service, give some behind the scenes action to build your brand values and allows you the opportunity to connect on a personal level with your audience.
Yes, Instagram videos are short, but that is okay. People’s attention spans on social media are typically pretty short. You can upload a maximum video length of 60 seconds on Instagram – yet you can still do a lot in that 60-second timeframe!
Due to the condensed time, it is even more valuable to adequately consider the strategy behind the video to make the best use of the time and to capture the viewer’s attention out of the gate.
We would love to provide you a FREE evaluation of your current Instagram feed and recommendations for the best use of video in your social strategy with Instagram moving forward. Shoot us an email at firstname.lastname@example.org – we would love to help!
– Justin Farrell
Take a look at some samples of the best branded videos on Instagram recently: