admin, Author at Sula Studios | Phoenix, Arizona Video Production

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So far admin has created 28 blog entries.

February 2017

Should I have video on my website?

admin2018-09-17T12:14:45+00:00

It is amazing to watch how quickly technological and social advances change our culture. It was not too long ago when having a website and being on social media were the “things to do” to succeed online.

As we shared in a recent blog post, the attention span of the average adult is only 8.25 seconds! This is evident in how people now spend the majority of their time – quickly scrolling over images in their Instagram feed, swiping through FlipBoard, and turning to their phone during TV commercials.

We are visual. For most, we prefer images, infographics and […]

Should I have video on my website?admin2018-09-17T12:14:45+00:00

January 2017

Why 2017 is the Year for Video Marketing [infographic]

admin2018-09-17T12:14:46+00:00

Video took huge leaps in 2016. It was amazing to watch how new social media platforms with a core focus on video became successful overnight, and how existing platforms, such as Facebook and Instagram deeply integrated video into their framework.

We also followed the statistics that showed video being used more frequently every day, especially by mobile users.

Everything that happened in 2016 is leading up to 2017 being an important year for video marketing.

HighQ created the following infographic that illustrates why 2017 will be the year of video marketing. Take a look below to see how successful videos are in social media and learn about the rise of […]

Why 2017 is the Year for Video Marketing [infographic]admin2018-09-17T12:14:46+00:00

Wedding Promotional Video // The Phoenician Resort in Scottsdale, AZ

admin2018-09-17T12:14:46+00:00

The Phoenician Resort in Scottsdale, AZ is truly a remarkable setting for any wedding. We have enjoyed every opportunity we have to work with The Phoenician and were so excited when they asked us to create a promotional video specifically for weddings. We decided to highlight the beautiful location, excellent service and wonderful guest experience offered at this luxury resort.

If you are looking for an amazing wedding venue, be sure to check out the below video and consider The Phoenician Resort in Scottsdale, AZ.

You can learn more about The Phoenician Resort by visiting their website at http://www.thephoenician.com.

Wedding Promotional Video // The Phoenician Resort in Scottsdale, AZadmin2018-09-17T12:14:46+00:00

November 2016

Should I Use Video On Instagram?

admin2018-09-17T12:14:46+00:00

With more than 300 million daily active users, Instagram quickly became a global giant, with over 95 million photos & videos added daily!

Instagram quickly became a global giant, with over 95 million photos & videos added daily!

Instagram, who is owned by Facebook, is becoming more popular by the day, outpacing other know social sites like Twitter, Vine, and Snapchat.

I am often asked two questions:

1. Should I use Instagram?

Yes, the stats above should easily convince you of the need to be active on Instagram. It is a quickly growing platform with more users signing up […]

Should I Use Video On Instagram?admin2018-09-17T12:14:46+00:00

The Power Of Training Videos

admin2018-09-17T12:14:46+00:00

As businesses and brands begin to grow, it can become overwhelming to keep up!

You are hiring new employees.
You are launching new products.
You are improving communication to your customers.

All of this requires a lot of work! And, often, it requires the same work over and over.

Most of this repetitive work can be reduced to practically nothing by introducing training videos into your workflow!

Do you notice your customer support is routinely answering the same questions over and over, whether on the phone or by email, to your client base? This confusion can be due to a lack […]

The Power Of Training Videosadmin2018-09-17T12:14:46+00:00

October 2016

How to Start 2017 Strong with Video

admin2018-09-17T12:14:46+00:00

Start 2017 Strong with Video

As we talked about in our recent blog post, 2017 is right around the corner!

Sure, we still have a couple of months left of 2016, but let’s be honest, those are filled with holiday celebrations, vacations and time with family. Before we all know it, we will be counting down the seconds to the new year!

Let’s not get too far ahead of ourselves, it is still October, but with all of the busy-ness of the remaining months of the year, it is important to start preparing now to kick off the new year with a bang.

January is a great month push your […]

How to Start 2017 Strong with Videoadmin2018-09-17T12:14:46+00:00

Stewardship Mortgage | Mortgage Broker vs Bank

admin2018-09-17T12:14:46+00:00

Mortgage Broker vs Bank

“We created Stewardship to take a stand against financial injustice—to be a group of companies that can educate and guide people through mortgages, insurance, financial planning, and investments.” – Grant Botma, Stewardship

The above statement from Grant is a prime reason for why we love working alongside Stewardship. They genuinely care about their customers and desire the best possible outcome for their clients.

When Grant came to us with the idea of creating a video that would explain the difference between working with a mortgage broker vs. a bank, we were excited about the challenge and decided to highlight the three top differences below:

An easier loan process
More loan options
Lowest […]

Stewardship Mortgage | Mortgage Broker vs Bankadmin2018-09-17T12:14:46+00:00

Planning Your 2017 Video Budget

admin2018-09-17T12:14:46+00:00

Planning Your 2017 Video Budget

October is a big month for the dreaded word – BUDGETS. Budgets are time-consuming but highly recommended, because if you don’t have a plan for your money, your money won’t do anything to help you.

Budgets challenge you to think through your goals for the next set period of time (often 12 months), develop a plan to reach those goals, and provide an executable plan using the funds you have set aside to accomplish those goals.

GOALS

The first step in building your video budget is to establish your goals for 2017. I encourage you to set aside a couple hours at a location with no distractions to really dream […]

Planning Your 2017 Video Budgetadmin2018-09-17T12:14:46+00:00

WebFronts Review™ – Retailer Web Services

admin2018-09-17T12:14:46+00:00

WebFronts Review

There’s nothing better than partnering with a company for so long you are as invested in their success as they are. That’s the story behind our relationship with Retailer Web Services (RWS).

Jennie Gilbert & Jim Kane are the dynamic brother/sister duo behind RWS. We captured Jennie’s wedding several years ago, and since then we have had the honor of working together in creating captivating videos for their company.

RWS creates powerful and effective technology for independent retailers. Their technology gives small business retailers who own and operate appliance, furniture, & mattress stores the ability to compete with the big box stores. And not only do they create the technology, they truly care about […]

WebFronts Review™ – Retailer Web Servicesadmin2018-09-17T12:14:46+00:00

2016 Holiday Video Ideas

admin2018-09-17T12:14:46+00:00

2016 holiday videos

It is October. Which means it is almost November. Which also means it is practically the end of the year. Hard to believe, right? 2016 is quickly coming to an end.

With the end in sight, now is the time to begin planning your 2016 holiday video!

Holiday videos are a great way to say ‘Thank You’, celebrate what happened in the past year, and show love to your team, customers, investors, etc.

To help you prepare for the end of the year, we have compiled a list of holiday video ideas to jumpstart your brainstorming.

1. Happy Holidays

The ‘Happy Holidays’ greeting is the most common type of company holiday video card, wishing viewers good wishes […]

2016 Holiday Video Ideasadmin2018-09-17T12:14:46+00:00

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