October is a big month for the dreaded word – BUDGETS. Budgets are time-consuming but highly recommended, because if you don’t have a plan for your money, your money won’t do anything to help you.
Budgets challenge you to think through your goals for the next set period of time (often 12 months), develop a plan to reach those goals, and provide an executable plan using the funds you have set aside to accomplish those goals.
The first step in building your video budget is to establish your goals for 2017. I encourage you to set aside a couple hours at a location with no distractions to really dream and strategize where you want to go in 2017. Leave the computer at home, bring a pencil and some paper and handwrite out your goals.
Think through these questions:
- Am I satisfied with where we are currently at as an organization?
- How can I improve the customer experience with my brand next year?
- How can I help my customers more in 2017?
- How can I love my team more in 2017?
- How much do I want to grow over the next 12 months?
A great video strategy can help you accomplish all of the above!
Once you have written out your goals, the next important step is to establish your strategy for how you are going to reach those goals. Without a strategy or plan, your goals will be just goals. They will never come to fruition. Each goal to should have 3-5 actionable items written out to help you reach that goal.
As you create those action items, remember: your strategy needs to include video. Video will be one of the top five marketing avenues for growth in 2017 for all businesses. No matter who you are or what you do, video is necessary in marketing. Because of this, iIt is important to properly plan for how video will fit into your strategy.